"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of c…
Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to th…
Negosiasi sering kali dianggap rumit dan menegangkan, padahal dapat dipelajari dan dikuasai oleh siapa pun . Dalam Negotiation Made Simple, penulis membongkar mitos seputar negosiasi dan menyajikan strategi yang praktis dan mudah diterapkan. Buku ini dirancang untuk membantu Anda memahami prinsip-prinsip dasar negosiasi, dari mempersiapkan argumen yang kuat hingga mencapai kesepakatan yang sali…
Edisi ke-12 dari buku Manajemen Strategis ini dibagi menjadi 14 bab. Bab-bab yang ada memberikan perlakuan yang lengkap dan terkini mengenai keterampilan penting dalam bisnis yang diperlukan untuk merencanakan dan mengelola aktivitas strategis. Di lain sisi, buku teks ini masih menunjukkan hubungan akademis yang kuat, mahasiswa akan menemukan material buku teks yang praktis, berorientasi pada k…
Panduan praktis dan gamblang tentang serat optik pERMBAHASAN TERKINI DANGAN SEDIKIT MATEMATIKAMateri baru tentang komponen-komponen optis
"Dalam proses Komunikasi Manusia, foto setidaknya berfungsi untuk menyampaikan informasi, mendidik, menghibur, dan mempengaruhi. Selain itu Foto dapat menjadi dokumentasi, menyampaikan bukti, memberikan ilustrasi dan identifikasi, serta mengajak kita ke lokasi yang belum pernah didatangi." (Ukon Furqon Sukanda)
From the earliest times, commanders have sought knowledge of the enemy, his strengths and weaknesses, his dispositions and intentions. But how much effect, in the 'real time' of a battle or a campaign, can this knowledge have? In this magisterial new study, the author of A History of Warfare goes to the heart of a series of important conflicts to develop a powerful argument about intelligenc…
This book combines up-to-date listening theory with case studies of actual pedagogical practice. The paperback edition combines up-to-date listening theory with case studies of actual pedagogical practice. As an essential part of communicative competence, listening is a skill, which deserves equal treatment with the other basic skills of speaking, reading, and writing. The authors describe curr…
Essential reading for travelers who wish to enjoy the amazing diversity of Australia, this book outlines the history of that great southern democracy from the arrival of the earliest Aborigines some fifty or sixty thousand years ago to the present. The ancient Aboriginal way of life is described; early European sightings; and the establishment of the British convict colony in 1788, which dragge…
Dahulu kala, orang Mars berjumpa dengan orang Venus. Mereka jatuh cinta dan menjalin hubungan yang membahagiakan karena mereka saling menghormati dan menerima perbedaan-perbedaan mereka. Kemudian mereka tiba di Bumi dan mulai menderita amnesia. Mereka lupa bahwa mereka berasal dari planet yang berlainan.Dengan kiasan ini sebagai ilustrasi pertikaian yang umum terjadi antara pria dengan wanita. …
London of the 1880s: The Forsyte family is gathered - gloves, waistcoats, feathers and frocks - to celebrate the engagement of young June Forstye to an architect, Philip Bosinney. The family are intrigued but wary of this stranger in their midst, who they nickname 'the Buccaneer'. Amongst those present are Soames Forsyte and his beautiful wife Irene - his most prized possession. With that meeti…
Heidi is the heart-warming tale of a small girl's power for good, and it has remained a firm favourite since it was published over 100 years ago. It tells of the orphan Heidi and her idyllic existence with her gruff grandfather in the mountains. When she is sent to live in a city, comic chaos ensues, and eventually it is arranged that Heidi should return to the mountains. Together she and her f…
Spans Carlos Marcello's criminal career from his Sicilian youth to his involvement in the New Orleans Mafia and reign over a criminal empire, and points to his culpability in President Kennedy's assassination
John P. Kotter, the world's foremost authority on leadership and change, examines the efforts of more than 100 companies to remake themselves into better competitors. He identifies the most common mistakes leaders and managers make in attempting to create change and offers an eight-step process to overcome the obstacles and carry out the firm's agenda: establishing a greater sense of urgency, c…
This guide to James Joyce's major novels presents a refreshing approach to understanding the work of this challenging and enigmatic giant of twentieth-century literature. Taking the student through a careful, step-by-step analysis of each text, John Blades demonstrates a practical and lively method of critical analysis.
Dalam buku ini, penulis tidak hanya membahas ketentuan perpajakan di Indonesia secara mendetail. Akan tetapi, penulis juga membahas konsep perpajakan serta perbandingan sistem perpajakan di Indonesia dengan di negara lainnya. Melalui buku ini, diharapkan pembaca dapat dengan mudah memahami isu perpajakan terkini di Indonesia serta alternatif penyelesaiannya dengan tepat. Oleh karena itu, buku i…
Even those with little mathematical background will be able to understand this user-friendly book, which focuses on formal languages and models of computation. (The author devotes an entire chapter to induction and recursive definitions.) Introduction to Languages and the Theory of Computation weaves numerous examples and highly readable discussions of the key ideas--and how they fit into the l…
Secrets of the Javascript Ninja takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. Written for JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up.
Extend and modify MFC code to meet your needs! Author John Swanke delivers studied examples to give you a jump-start on creating more sophisticated and powerful applications. Each example is fully annotated and ready to insert into the your application --
Provides a complete, practical guide for both the experienced programmer who is considering PHP for the first time and the current PHP user looking to fully exploit its new capabilities, starting with a detailed summary of the basics and moving quickly on to more advanced topics. Original. (Intermediate)