Buku ini terdiri dari beberapa bab. Meeting 1. Is a pr for you?, meeting 2.what is digital pr ?, meeting 3.traditional pr vs digital pr, meeting 4.social media and digital pr, and meeting 5.social media as public relations channel. Meeting 6.twitterfor public relations, meeting 7.facebook and public relations, meeting 8.digital pr lesson for crisis, meeting 9.digital pr content, meeting 10.m…
Studi tentang tanda dan makna tanda, demikian pengertian sederhana dari semiotika. Manusia dalam kehidupannya selalu dikelilingi oleh tanda-tanda. Keunikan manusia yang membedakannya dengan mahluk lain adalah selain menciptakan tanda-tanda, manusia juga menginterpretasikan atau memberi makna pada tanda-tanda tersebut. Dalam kehidupan sehari-hari kita sering berjumpa dengan tanda dan secara otom…
Buku menulis ini dimaksudkan sebagai bahan panduan dalam penulisan buku mata pelajaran Bahasa Literasi Media dalam Bahasa dan Sastra Indonesia di Sekolah Menengah Atas/Kejuruan.
pakah yang dimaksud dengan Critical Discourse Analysis (CDA) atau Analisis Wacana Kritis (AWK) itu? Bagaimanakah sejarah kemunculannya dan mengapa ia penting dipelajari saat ini? Siapa sajakah tokohnya dan siapa pula yang memengaruhi pemikiran mereka? Dimana letak kekhasan CDA/AWK dibanding dengan pendekatan lain dalam kajian ilmu sosial-humaniora? Apakah orientasi pendekatan CDA/AWK dan bagaim…
This major new work by Professor Newmark is a textbook and a handbook of translation for English and foreign students working alone or on courses at degree and post-graduate level. Part one consists of a comprehensive discussion of most subjects and problems that arise in translating: the process of translating, text analysis, translation methods, text as a translation unit, translation procedu…
This introductory textbook provides an accessible overview of the key contributions to translation theory. Jeremy Munday explores each theory chapter-by-chapter and tests the different approaches by applying them to texts. The texts discussed are taken from a broad range of languages – English, French, German, Spanish, Italian, Punjabi, Portuguese and English translations are provided. A wid…
Terminology: Theory, methods and applications addresses language specialists, terminologists, and all those who take an interest in socio-political and technical aspects of Terminology. The book covers its subject comprehensively and deals among other things with concepts (the relation between linguistics, cognitive science, communication studies, documentation and computer science); Methodolog…
Advanced Level. Focus on Pronunciation, a comprehensive pronunciation course, is designed to help students enjoy speaking English well. Written for advanced ESL students, Focus on Pronunciation addresses the crux of most pronunciation problems by emphasizing elements of English phonology that are difficult or unusual in terms of the world's languages.
From the publication of Noam Chomsky's revolutionary Syntactic Structures in 1957, to the counter-revolutions that followed, linguistics has seen many fashions over the years. With new ideas and discoveries constantly challenging the ways we look at language, Ronald Macaulay provides a brief and lively introduction to some of the different approaches linguists have taken to the study of languag…
How does language work? What are the different elements? How do they all fit together? The Frameworks of English is a step-by-step guide through the various levels of language, describing the morphological, lexical, grammatical and phonological frameworks of contemporary English in a clear and logical way. Beginning with words as the building blocks of language, it investigates their interna…
This is a highly recommendable book. It elegantly introduces generative grammar as an empirical science. Written in a clear and friendly tone, it is extremely readable and makes complicated linguistic theory accessible to students' - Ken Ramshøj Christensen, Aarhus University, Denmark This clear and practical introduction to Syntactic Theory introduces students to theory building, hypothesi…
Writing a dissertation is like running a marathon: a successful one takes months of careful planning and preparation. This practical guide takes undergraduate students step-by-step through the process of completing a dissertation, from the initial stages of generating original ideas and planning the project through to writing their first draft and critically reviewing their own work. It show…
This new edition of a successful text has been thoroughly revised to make it even more accessible to those without any prior grammatical knowledge. There is greater discussion and exemplification of key terms, while essential topics are now fully introduced at the outset. There are also new sections, more diagrams and shaded boxes.
Studying Language introduces key ideas about how English functions within its social and cultural contexts. It explores core topics of study such as language variation, pragmatics, stylistics and critical discourse analysis. Case studies provide worked analysis of sample texts, suggestions for further study and a further reading section.
Most people experience some difficulty with writing formal or technical papers. Students, in particular, can experience problems with the requirements of writing papers in psychology. This book is a comprehensive companion to the entire writing process, covering: - Thinking analytically and critically - Taking notes - Organizing information and ideas - Preparing and planning - Writing draf…
This coursebook for students and teachers of English and introductory linguistics is packed with worked examples and exercises which increase in difficulty, drawn from a range of discourses to consolidate the student's knowledge, competence and enjoyment of the subject.
Product Information Using numbers and research methods in your studies can be a little daunting at first. This book gives you straightforward guidance and no-nonsense advice on using, analysing and interpreting statistics and methodologies in empirical work. Each topic is introduced by an activity to help stimulate thought, and this is followed by a full explanation and exercises. Essential St…
How can we go about describing the structure of sentences? What do we learn from analysing language in this way? This book examines the nuts and bolts of English syntax in an accessible way. Now in its fourth edition, English Syntax and Argumentation remains a student favourite. The book starts with a discussion of the basic concepts that are important in the study of syntax, and then moves …
This refreshingly straightforward and accessible textbook introduces students who might not have a linguistic background, to the study of literary texts. Gregoriou takes an innovative, genre-based approach, providing students with the analytical skills and theoretical approaches they need to interpret the language of literature.