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Consumer Behavior

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This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.Wel c

Penerbit

USA : Wells Prensky., 1996

Deskripsi Fisik

xxi, 505 hlm, 27 cm

Bahasa

English

ISBN/ISSN

0471596418

Klasifikasi

420

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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