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Mission How the best in Bussiness Break Through

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Business as usual is over. Belief is the new currency and to succeed you must follow new purpose as the route to profit; mind share to gain market share. The best in business are defined by a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 Hay m

Penerbit

USA : Porfolio pinguin., 2015

Deskripsi Fisik

xvi, 226 hlm, 23 cm

Bahasa

English

ISBN/ISSN

9780241242650

Klasifikasi

650

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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