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Consuming Indonesia
During the last few decades, Indonesia has experienced unprecedented economic growth, resulting in
shifts in more ways beyond income. The consumption of an ever wider range of products and services, and
even the ways of consumption have changed over recent decades. Rather than providing a systematic
statistical survey of consumption, this book aims to draw attention to the ways individuals in Indonesian
society—in particular the growing middle classes—engage with diff erent products and services. The product
of a multinational research group based at Keio University in Tokyo, Japan, Consuming Indonesia brings
together discussions of changes in Jakarta markets, over consumption of education in a Jakarta kampung,
bathroom tiles on the front of rural Javanese houses, Disneyfi cation of housing for suburban elites, shifts
in class awareness, food and massages in Jakarta’s malls, and consumption of cultural products like Islamic
women’s fi ction and stories about the tragedy of 1965 .
“The second book by a Keio University-based research group,
this innovative collection of studies about contemporary
Indonesian society is a sign of the growing cultural and intellectual
interactions between Japan and Indonesia.”
—Dr. Iqbal Djawad
Education and Cultural Attaché, Indonesian Embassy in Tokyo
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