Transnational Management: Text, Cases and Readings in Cross-border Management

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Transnational Management: Text, Cases and Readings in Cross-border Management

Bartlett, Christopher A - Nama Orang; Ghoshal, Sumantra - Nama Orang; Beamish, Paul W. - Nama Orang;

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Ketersediaan

Perpustakaan Universitas Buddhi Dharma Tangerang 658 Bar t

UBD 5261 C1

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Perpustakaan Universitas Buddhi Dharma Tangerang 658 Bar t

UBD 5261 C2

Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 658 Bar t
Penerbit: New York : McGraw-Hill., 2007
Deskripsi Fisik: xv, 822 hlm ; 23 cm
Bahasa: English
ISBN/ISSN: 9780071259156
Klasifikasi: 658
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 5
Subjek: Manajemen Umum
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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