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Marketing Research

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"Marketing Research" is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights. Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In "Marketing Research" they tap into their experience to create a fresh visual approach full of practical examples and researcher insights

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 Coo m

Penerbit

New York : The McGraw-Hill Companies., 2006

Deskripsi Fisik

xix, 790 hlm; 27 cm

Bahasa

Indonesia

ISBN/ISSN

0071115706

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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