Effective Public Relations Eighth Edition | Perpustakaan Universitas Buddhi Dharma

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Effective Public Relations Eighth Edition

Cutlip, Scott M - Nama Orang; Center, Allen H. - Nama Orang; Broom, Glen M - Nama Orang;

A textbook and reference first published in 1978 and most recently revised in 1994. It explains the basic concepts of the field and its conduct in various settings and the theory, principles, and processes that guide the practice. The treatment is intended as an introduction and preparation for more specialized courses on strategy and tactics for solving particular problems, writing and techniques, research, evaluation, and management. The eighth edition contains new data, ideas, examples, and sources. Annotation c. Book News, Inc., Portland, OR

Ketersediaan

Perpustakaan Universitas Buddhi Dharma Tangerang 659.2 Cut e

UBD 8692 E1

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Informasi Detail

Judul Seri: -
No. Panggil: 659.2 Cut e
Penerbit: New Jersey : Prentice Hall., 2001
Deskripsi Fisik: xx, 588 hlm; Ilus; 24 cm
Bahasa: English
ISBN/ISSN: 9780135412114
Klasifikasi: 659.2
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Public Relation
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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