APA Style

McKenna, Regis. (1993). Relationship Marketing : Successful Strategies for the Age of the Customer . Canada: pearson Addison Wesley.

Chicago Style

McKenna, Regis. Relationship Marketing : Successful Strategies for the Age of the Customer. Canada: pearson Addison Wesley, 1993. Text.

MLA Style

McKenna, Regis. Relationship Marketing : Successful Strategies for the Age of the Customer. Canada: pearson Addison Wesley, 1993. Text.

Turabian Style

McKenna, Regis. Relationship Marketing : Successful Strategies for the Age of the Customer. Canada: pearson Addison Wesley, 1993. Print.