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Hospitality & Travel Marketing
This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, extensive appendices, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.
Ketersediaan
UBD 5266 C1 | 658.81 Mor h | Perpustakaan Universitas Buddhi Dharma Tangerang | Tersedia |
UBD 5266 C2 | 658.81 Mor h | Perpustakaan Universitas Buddhi Dharma Tangerang | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
658.81 Mor h
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Penerbit | Delmar Cengage Learning : United States of America., 2001 |
Deskripsi Fisik |
xvii, 625 hlm : ilus ; 25 cm
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Bahasa |
English
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ISBN/ISSN |
9780766816053
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Klasifikasi |
658.81
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
-
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Edisi |
3
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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