Ditapis dengan
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=McKenna, Regis
Relationship Marketing : Successful Strategies for the Age of the Customer
Clearly, Regis McKenna has given a tremendous amount of thought to marketing technological products. He has a deep familiarity with the customer-focused concepts that drive his marketing theory. His book, written in the late 1970s and the early 1980s, presents his views on how sweeping changes in technology transformed traditional product-based marketing. McKenna weaves concepts associated with…
- Edisi
- -
- ISBN/ISSN
- 9780201622409
- Deskripsi Fisik
- xiii, 242 hlm, 23.5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 Mck r
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah